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TAG Heuer Formula 1 Solargraph

April 28, 2025
1 min read

After years of Ferrari dominance in Formula 1, rival McLaren became the manufacturer to beat in the mid-1980s — thanks in no small part to the patronage of TAG Group, a Luxembourg-based company formed by Saudi businessman Akram Ojjeh, and Heuer, the Swiss watchmaker it acquired in 1985. Now returning to the sport as F1’s “official timekeeper” TAG Heuer is reviving its plastic-fantastic Formula 1 collection: a fun, colorful “thinking man’s Swatch” that marks not only the return of an iconic ‘80s watch style but another home for the brand’s Solargraph charging system, which can power the watch for a whole day on just two minutes of sunlight.

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A globally award-winning brand, Watch Khalifa is one of the world’s leading luxury watch e-magazine groups with offices strategically positioned around the world.