Watch KhalifaThe Land-Dweller is the first entirely new model from Rolex since the Sea-Dweller in 2012.
Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model from Rolex since the Sea-Dweller in 2012. The Land-Dweller introduces a fresh design concept with an integrated Flat Jubilee bracelet and a thinner case powered by the innovative Calibre 7135 movement.
The Watches and Wonders event will run from Tuesday to Monday at Geneva’s Palexpo Exhibition Centre. The event gathers more than 60 brands showcasing their latest innovations. The first four days are reserved for industry professionals, while public access begins on Saturday.
